The Signature
100 ML
$95
Your full-size King Blue. Designed for the dresser, bathroom counter and daily rotation.
Get the 100 MLKing Blue
Make your
presence felt.
A fresh aquatic-woody parfum built for the man in motion.
100 ML · $95
35% fragrance concentration
The King Blue Experience
Fresh gets forgotten.
Presence doesn't.
King Blue was created for the space between clean and commanding. Bright citrus and blue freshness open the fragrance before smooth woods, sandalwood, musk and tonka settle onto the skin.
Fresh enough for every day.
Distinctive enough to become your signature.
Fragrance Journey
01 — The Opening
- Blood Orange
- Blue Accord
- Lavender
Fresh. Immediate. Electric.
02 — The Heart
- Baja Cactus
- Hedione
- Smooth Woods
Airy. Clean. Magnetic.
03 — The Signature
- Sandalwood
- Musk
- Tonka
- Oakmoss
Smooth. Masculine. Lasting.
Built on Ambroxan and Iso E Super for modern diffusion and presence.
The King Blue Man
One fragrance.
Every version of you.
Morning meeting. Afternoon training. Dinner reservation. Midnight plans.
King Blue was designed to move with you.
Make it your signatureTwo Ways In
Choose your King Blue
The Travel
10 ML
$25
King Blue wherever motion takes you. Perfect for discovering the fragrance or keeping your signature close.
Try the 10 MLHustle Builds Motion.
Motion starts long before anyone sees the result.
It's the early mornings, the late nights, the repetitions, the risks and the decisions made when nobody is watching.
HBM Luxury Fragrance House creates fragrances for that journey.
Not simply to smell good.
To become associated with a presence. A memory. A standard.
Enter the house.
New releases. Private drops. HBM events. Early access.